Open University Catalonia (UOC) · Tags: advertising, education ·
In 2010 Ideas for Change had been in charge of defining the communication and relations strategy for the Universitat Oberta de Catalunya (UOC) for the period 2010 – 2012. As we had identified the commercial and communication challenges for this online university, Ideas for Change was designated the coordinator of the advertising pitch, including the process design for choosing the new creative agency for the UOC.
Sony Music Entertainment Spain · Tags: business model ·
The music industry is changing radically due to the combination of the digitalization of music contents and the popularization of social networks. The transformation of consumer habits, formats and times of usage, the costs of accessing content and the relative value of live performances vs. catalogue assets have triggered the search for new business models.
Sony Music Entertainment Spain, leader in the music recording industry, hired Ideas for Change in order to design a plan that explored the different models of generating new business in the corporative use of its assets.
Ministry of Health · Tags: advertising, social change ·
Gender based violence is still a serious issue in Spain. The law passed in 2004 against gender violence has not been able to avoid the sharp increase of dead victims over the past few years. The Ministry of Health, social policy and gender equality maintains as a priority goal the total eradication of violence against women and offers several tools that can help increase their protection, such as the help telephone line 016.
Arnold 4D had launched the last awareness campaign “Show the aggressor the red card” and therefore decided to participate in the public pitch again, together with Ideas for Change.
We Are Not Ants · Tags: publishing, social change ·
In January 2011, we published We Are Not Ants, a book-based movement fighting the current zeitgest of pessimism and world-weariness.
We Are Not Ants is the result of a joint collaboration of 4 authors – Fernando Casado, Javi Creus, Pablo Juncadella and Doris Obermair – united for a common goal: to highlight the successes achieved by the human species as a collective and give visibility to change makers and hundreds of initiatives that are already making a positive impact in today’s world.
Have a look inside the book!
Sin categoría · Tags: business model, social change ·
Soon more info on this project.
Endesa · Tags: advertising, utilities ·
Endesa is the leading energy company in Spain and Latin America (in the private sector). It differentiates itself for its technical capabilities, the expertise of its collaborators and its genuine orientation towards market needs. For example, it is the only company that has an ombudsman. On the other hand, it lacks a competitive mix of renewable and non renewable energy sources, a fact that has created an image problem when compaired to other national and international competitors.
The Joy · Tags: technology ·
This April Ideas for Change together with Mubiquo launched THE JOY, an iPhone application that helps users to quit smoking.
In less than one month THE JOY ranked number one in the category Healthcare & Fitness and was among the 5 most downloaded paid apps in iTunes Spain.
Sin categoría · Tags: business model, culture ·
More info on this project soon.
Sin categoría · Tags: business model, Internet ·
More info on this project soon.
Sin categoría · Tags: business model, Internet ·
More info on the project soon.
Sin categoría · Tags: advertising, communication ·
More info on this project coming soon!
Sin categoría · Tags: advertising ·
More information on this project coming soon!
Sin categoría · Tags: media ·
More info on that project coming soon.
Sin categoría · Tags: culture ·
More info on that project coming soon.
Sin categoría · Tags: advertising ·
More info on that project coming soon.
Sin categoría · Tags: Internet, social change ·
More info on that project coming soon.
Spanish Secretary for Gender Equality · Tags: social change ·
More info on that project coming soon.
Telefónica Catalonia · Tags: social change, technology ·
More info on that project coming soon.
Photographic Social Vision · Tags: business model, culture ·
More info on that project coming soon.
Fundación del Español Urgente · Tags: culture, media ·
The Foundation for the “Urgent Spanish” -Fundación del Español Urgente in Spanish, or simply Fundéu- defends and promotes the proper use of the Spanish language in the media and in advertising. Founded in 2006 by a group of shareholders, among them the Spanish news agency Efe , the Royal Spanish Academy, the Cervantes Institute and the BBVA bank, Fundéu’s main activitiy is to provide media and adertising professionals with an accurate and quick services of all questions related to the proper use of the Spanish language.
© 2009 Ideas for change